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Extrinsic Incentive Bias

We attribute others' motives to external incentives while attributing our own motives to values.

Not enough meaning Thinking we know what others think

Extrinsic incentive bias is the tendency to attribute others' motivations to extrinsic factors (money, rewards, pressure) while believing our own actions are driven by intrinsic values (passion, purpose, curiosity). This leads to over-reliance on incentive systems in management and policy, and to undervaluing the intrinsic motivations of employees, volunteers, and citizens.

Where it shows up

What it looks like in the wild.

Would you catch it?

Recognising a definition is not the same skill as spotting it.

Two scenarios from the app, with distractors drawn from the same family of biases — which is what makes them hard.

Scenario 1Which bias?

After his car breaks down, Mike decides to learn basic auto repair because he values self-reliance. He assumes his friend who is also learning only wants to avoid paying mechanic bills.

Scenario 2Which bias?

Jordan is skeptical of a new wellness trend, thinking followers are just jumping on a bandwagon for social media likes. Jordan himself tries it because he believes it will genuinely improve his sleep.

100+ more scenarios for this bias alone. 18,869 across all 188 — plus a log of which biases are yours.
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Biases rarely arrive alone.

Understand more. Assume less.

188 biases, 18,869 scenarios, and a record of how you actually decide.

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