Social Desirability Bias
The tendency to answer questions in a way that makes you look good to others, rather than being completely honest.
This bias occurs when people over-report positive behaviors and under-report negative ones to appear more socially acceptable. It happens because we naturally want to be liked and avoid judgment. For example, someone might exaggerate how often they exercise or donate to charity in a survey to seem like a better person.
Recognising a definition is not the same skill as spotting it.
Two scenarios from the app, with distractors drawn from the same family of biases — which is what makes them hard.
At a parent-teacher conference, Lisa claims she 'always helps with homework' to appear involved, though she rarely has time.
When asked by a neighbor how his garden is growing, Frank says his tomatoes are coming in beautifully. His plants died weeks ago.
Biases rarely arrive alone.
Understand more. Assume less.
188 biases, 18,869 scenarios, and a record of how you actually decide.
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