Serial Recall Effect
The serial recall effect is the tendency to remember items at the beginning and end of a list better than those in the middle.
This effect occurs because the first items (primacy) are stored in long-term memory, while the last items (recency) remain in short-term memory. Middle items are vulnerable to interference and often forgotten. For example, when recalling a shopping list, you'll likely remember the first and last items best.
Recognising a definition is not the same skill as spotting it.
Two scenarios from the app, with distractors drawn from the same family of biases — which is what makes them hard.
When attending a day-long workshop, Carlos retains the morning session's key points and the afternoon wrap-up, but the content from the midday sessions has faded from his memory.
During a negotiation, the negotiator remembers the opening offer and the final compromise but can't recall the counteroffers made in between.
Biases rarely arrive alone.
Understand more. Assume less.
188 biases, 18,869 scenarios, and a record of how you actually decide.
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