A Pluto.Studio app
Debias Spot your own cognitive biases · Android · Free

Not Invented Here Syndrome

We avoid using or buying products, research, or knowledge from external sources.

Not enough meaning Imagining the familiar as better

Not invented here (NIH) is a stance adopted by social, corporate, or institutional cultures that avoid using or buying already existing products, research, standards, or knowledge because of their external origins and costs, such as royalties. The 'not invented here' syndrome leads organizations to reinvent solutions at great expense rather than adopt existing effective solutions from outside.

Where it shows up

What it looks like in the wild.

Would you catch it?

Recognising a definition is not the same skill as spotting it.

Two scenarios from the app, with distractors drawn from the same family of biases — which is what makes them hard.

Scenario 1Which bias?

A filmmaker avoids using stock footage or music, insisting that every single visual and sound element in the documentary must be originally captured and composed.

Scenario 2Which bias?

A researcher dismisses findings from another laboratory that contradict their own published results, not because of methodological concerns but because the results did not originate from their own research group.

100+ more scenarios for this bias alone. 18,869 across all 188 — plus a log of which biases are yours.
Get Debias free
Related

Biases rarely arrive alone.

Compounds with

Understand more. Assume less.

188 biases, 18,869 scenarios, and a record of how you actually decide.

Get Debias on Google Play
Free · No account required

← Browse all 188 biases